Balancing National Identity and Economic Vitality:Resolving Malaysiaโ€™s Signboard Issue

The recent enforcement actions on signboard regulations by Kuala Lumpur City Hall (DBKL) have
ignited debates across Malaysia. These actions, while grounded in the Advertisement (Federal
Territories) By-Laws 1982, have raised concerns about their cultural, economic, and public
relations implications. It is crucial to approach this issue with sensitivity and foresight, balancing
the primacy of Bahasa Malaysia with the realities of Malaysia’s multicultural identity and
economic landscape.
๐—ง๐—ต๐—ฒ ๐—™๐—ฒ๐—ฑ๐—ฒ๐—ฟ๐—ฎ๐—น ๐—–๐—ผ๐—ป๐˜€๐˜๐—ถ๐˜๐˜‚๐˜๐—ถ๐—ผ๐—ป ๐—ฎ๐˜€ ๐—ฎ ๐—š๐˜‚๐—ถ๐—ฑ๐—ถ๐—ป๐—ด ๐—ฃ๐—ฟ๐—ถ๐—ป๐—ฐ๐—ถ๐—ฝ๐—น๐—ฒ
The Federal Constitution of Malaysia provides a robust framework to address issues of national
identity and multiculturalism:
๐Ÿญ. ๐—”๐—ฟ๐˜๐—ถ๐—ฐ๐—น๐—ฒ ๐Ÿญ๐Ÿฑ๐Ÿฎ ๐—ฎ๐—ณ๐—ณ๐—ถ๐—ฟ๐—บ๐˜€ ๐—•๐—ฎ๐—ต๐—ฎ๐˜€๐—ฎ ๐— ๐—ฎ๐—น๐—ฎ๐˜†๐˜€๐—ถ๐—ฎ ๐—ฎ๐˜€ ๐˜๐—ต๐—ฒ ๐—ป๐—ฎ๐˜๐—ถ๐—ผ๐—ป๐—ฎ๐—น ๐—น๐—ฎ๐—ป๐—ด๐˜‚๐—ฎ๐—ด๐—ฒ, ๐—ฟ๐—ฒ๐—ณ๐—น๐—ฒ๐—ฐ๐˜๐—ถ๐—ป๐—ด ๐—ถ๐˜๐˜€ ๐—ฟ๐—ผ๐—น๐—ฒ ๐—ฎ๐˜€ ๐—ฎ
๐˜‚๐—ป๐—ถ๐—ณ๐˜†๐—ถ๐—ป๐—ด ๐—ณ๐—ผ๐—ฟ๐—ฐ๐—ฒ.
๐Ÿฎ. ๐—”๐—ฟ๐˜๐—ถ๐—ฐ๐—น๐—ฒ ๐Ÿด ๐—ฒ๐—ป๐˜€๐˜‚๐—ฟ๐—ฒ๐˜€ ๐—ฒ๐—พ๐˜‚๐—ฎ๐—น๐—ถ๐˜๐˜† ๐—ฏ๐—ฒ๐—ณ๐—ผ๐—ฟ๐—ฒ ๐˜๐—ต๐—ฒ ๐—น๐—ฎ๐˜„, ๐—ฒ๐—บ๐—ฝ๐—ต๐—ฎ๐˜€๐—ถ๐˜‡๐—ถ๐—ป๐—ด ๐˜๐—ต๐—ฒ ๐—ถ๐—บ๐—ฝ๐—ผ๐—ฟ๐˜๐—ฎ๐—ป๐—ฐ๐—ฒ ๐—ผ๐—ณ ๐—ณ๐—ฎ๐—ถ๐—ฟ๐—ป๐—ฒ๐˜€๐˜€ ๐—ฎ๐—ป๐—ฑ
๐—ป๐—ผ๐—ป-๐—ฑ๐—ถ๐˜€๐—ฐ๐—ฟ๐—ถ๐—บ๐—ถ๐—ป๐—ฎ๐˜๐—ถ๐—ผ๐—ป.
๐Ÿฏ. ๐—”๐—ฟ๐˜๐—ถ๐—ฐ๐—น๐—ฒ ๐Ÿญ๐Ÿญ ๐—ฝ๐—ฟ๐—ผ๐˜๐—ฒ๐—ฐ๐˜๐˜€ ๐—ฐ๐˜‚๐—น๐˜๐˜‚๐—ฟ๐—ฎ๐—น ๐—ฎ๐—ป๐—ฑ ๐—ฟ๐—ฒ๐—น๐—ถ๐—ด๐—ถ๐—ผ๐˜‚๐˜€ ๐—ณ๐—ฟ๐—ฒ๐—ฒ๐—ฑ๐—ผ๐—บ, ๐˜‚๐—ป๐—ฑ๐—ฒ๐—ฟ๐˜€๐—ฐ๐—ผ๐—ฟ๐—ถ๐—ป๐—ด ๐— ๐—ฎ๐—น๐—ฎ๐˜†๐˜€๐—ถ๐—ฎโ€™๐˜€ ๐—ถ๐—ฑ๐—ฒ๐—ป๐˜๐—ถ๐˜๐˜† ๐—ฎ๐˜€
๐—ฎ ๐—บ๐˜‚๐—น๐˜๐—ถ๐—ฐ๐˜‚๐—น๐˜๐˜‚๐—ฟ๐—ฎ๐—น ๐—ป๐—ฎ๐˜๐—ถ๐—ผ๐—ป.
This constitutional balance mandates respect for the national language while acknowledging the
importance of Malaysia’s ethnic and cultural diversity. Upholding these principles should guide
any resolution to the signboard issue.
๐—ฆ๐˜‚๐—ด๐—ด๐—ฒ๐˜€๐˜๐—ถ๐—ผ๐—ป๐˜€ ๐˜๐—ผ ๐—ฅ๐—ฒ๐˜€๐—ผ๐—น๐˜ƒ๐—ฒ ๐˜๐—ต๐—ฒ ๐—ฆ๐—ถ๐—ด๐—ป๐—ฏ๐—ผ๐—ฎ๐—ฟ๐—ฑ ๐—œ๐˜€๐˜€๐˜‚๐—ฒ
๐Ÿญ. ๐—š๐—ฟ๐—ฎ๐—ฑ๐˜‚๐—ฎ๐—น ๐—–๐—ผ๐—บ๐—ฝ๐—น๐—ถ๐—ฎ๐—ป๐—ฐ๐—ฒ ๐˜„๐—ถ๐˜๐—ต ๐—˜๐—บ๐—ฝ๐—ต๐—ฎ๐˜€๐—ถ๐˜€ ๐—ผ๐—ป ๐—–๐—ผ๐—ผ๐—ฝ๐—ฒ๐—ฟ๐—ฎ๐˜๐—ถ๐—ผ๐—ป
๐—”๐˜ƒ๐—ผ๐—ถ๐—ฑ ๐—œ๐—บ๐—บ๐—ฒ๐—ฑ๐—ถ๐—ฎ๐˜๐—ฒ ๐—ง๐—ฎ๐—ธ๐—ฒ๐—ฑ๐—ผ๐˜„๐—ป๐˜€: Forcing businesses to immediately replace signboards creates
unnecessary tension and negative publicity. Instead, implement a grace period (e.g., 12 months)
for businesses to adjust their signage.
๐—–๐—ผ๐—น๐—น๐—ฎ๐—ฏ๐—ผ๐—ฟ๐—ฎ๐˜๐—ถ๐˜ƒ๐—ฒ ๐—ช๐—ผ๐—ฟ๐—ธ๐˜€๐—ต๐—ผ๐—ฝ๐˜€: DBKL and Dewan Bahasa dan Pustaka could hold workshops with
business owners to guide compliance and offer design templates that align with the by-laws. ๐Ÿฎ. ๐—™๐—ถ๐—ป๐—ฎ๐—ป๐—ฐ๐—ถ๐—ฎ๐—น ๐—”๐˜€๐˜€๐—ถ๐˜€๐˜๐—ฎ๐—ป๐—ฐ๐—ฒ ๐—ณ๐—ผ๐—ฟ ๐—•๐˜‚๐˜€๐—ถ๐—ป๐—ฒ๐˜€๐˜€๐—ฒ๐˜€
๐—ฆ๐˜‚๐—ฏ๐˜€๐—ถ๐—ฑ๐—ถ๐—ฒ๐˜€ ๐—ณ๐—ผ๐—ฟ ๐—ก๐—ฒ๐˜„ ๐—ฆ๐—ถ๐—ด๐—ป๐—ฏ๐—ผ๐—ฎ๐—ฟ๐—ฑ๐˜€:
The government can establish a subsidy or tax deduction program for businesses that comply
within the grace period, easing the financial burden of redesign and installation.
๐—ฃ๐˜‚๐—ฏ๐—น๐—ถ๐—ฐ-๐—ฃ๐—ฟ๐—ถ๐˜ƒ๐—ฎ๐˜๐—ฒ ๐—ฃ๐—ฎ๐—ฟ๐˜๐—ป๐—ฒ๐—ฟ๐˜€๐—ต๐—ถ๐—ฝ๐˜€:
Collaborate with advertising agencies or sponsors to help small businesses afford compliant
signboards.
๐Ÿฏ. ๐—ฆ๐˜๐—ฟ๐—ฎ๐˜๐—ฒ๐—ด๐—ถ๐—ฐ ๐—–๐—ผ๐—บ๐—บ๐˜‚๐—ป๐—ถ๐—ฐ๐—ฎ๐˜๐—ถ๐—ผ๐—ป ๐—–๐—ฎ๐—บ๐—ฝ๐—ฎ๐—ถ๐—ด๐—ป๐˜€
๐—˜๐—ฑ๐˜‚๐—ฐ๐—ฎ๐˜๐—ฒ, ๐——๐—ผ๐—ปโ€™๐˜ ๐—ฃ๐—ฒ๐—ป๐—ฎ๐—น๐—ถ๐˜‡๐—ฒ:
Launch a public awareness campaign that explains the importance of Bahasa Malaysia while
respecting the need for other languages to cater to diverse customers, including tourists.
*๐—–๐˜‚๐—น๐˜๐˜‚๐—ฟ๐—ฎ๐—น ๐—ฆ๐—ฒ๐—ป๐˜€๐—ถ๐˜๐—ถ๐˜ƒ๐—ถ๐˜๐˜† ๐—ถ๐—ป ๐— ๐—ฒ๐˜€๐˜€๐—ฎ๐—ด๐—ถ๐—ป๐—ด:
Emphasize that the regulation is about prioritizing Bahasa Malaysia rather than erasing cultural
diversity. This distinction is crucial to avoid alienating specific communities.
๐Ÿฐ. ๐—ฆ๐—ต๐—ผ๐˜„๐—ฐ๐—ฎ๐˜€๐—ฒ ๐—ฃ๐—ผ๐˜€๐—ถ๐˜๐—ถ๐˜ƒ๐—ฒ ๐—˜๐˜…๐—ฎ๐—บ๐—ฝ๐—น๐—ฒ๐˜€
Highlight businesses that have successfully incorporated Bahasa Malaysia while retaining their
multilingual appeal. For example, showcase how businesses can include Bahasa Malaysia
prominently without excluding Chinese, Tamil, or English.
๐Ÿฑ. ๐—ฃ๐—ฟ๐—ผ๐—บ๐—ผ๐˜๐—ฒ ๐——๐—ถ๐—ฎ๐—น๐—ผ๐—ด๐˜‚๐—ฒ ๐˜„๐—ถ๐˜๐—ต ๐—ฆ๐˜๐—ฎ๐—ธ๐—ฒ๐—ต๐—ผ๐—น๐—ฑ๐—ฒ๐—ฟ๐˜€
*๐—œ๐—ป๐˜ƒ๐—ผ๐—น๐˜ƒ๐—ฒ ๐—•๐˜‚๐˜€๐—ถ๐—ป๐—ฒ๐˜€๐˜€ ๐—”๐˜€๐˜€๐—ผ๐—ฐ๐—ถ๐—ฎ๐˜๐—ถ๐—ผ๐—ป๐˜€:
Engage groups such as the Malaysia Chinese Restaurant Association and Malay Chambers of
Commerce to create consensus on practical solutions.
๐—˜๐—ป๐—ฐ๐—ผ๐˜‚๐—ฟ๐—ฎ๐—ด๐—ฒ ๐— ๐˜‚๐˜๐˜‚๐—ฎ๐—น ๐—จ๐—ป๐—ฑ๐—ฒ๐—ฟ๐˜€๐˜๐—ฎ๐—ป๐—ฑ๐—ถ๐—ป๐—ด:
Promote open forums between DBKL and business communities to address grievances and
suggestions constructively.
๐—–๐—ผ๐—บ๐—บ๐—ถ๐˜๐—บ๐—ฒ๐—ป๐˜ ๐˜๐—ผ ๐—˜๐—ฐ๐—ผ๐—ป๐—ผ๐—บ๐—ถ๐—ฐ ๐—ฅ๐—ฒ๐—ฎ๐—น๐—ถ๐˜๐—ถ๐—ฒ๐˜€
The government must also consider the significant contributions of these businesses to
Malaysiaโ€™s economy:
๐—ง๐—ฎ๐˜… ๐—–๐—ผ๐—ป๐˜๐—ฟ๐—ถ๐—ฏ๐˜‚๐˜๐—ถ๐—ผ๐—ป๐˜€:
Businesses affected by these regulations are often significant contributors to tax revenue.
Alienating them may harm overall economic stability ๐—˜๐—บ๐—ฝ๐—น๐—ผ๐˜†๐—บ๐—ฒ๐—ป๐˜ ๐—ฎ๐—ป๐—ฑ ๐—–๐˜‚๐˜€๐˜๐—ผ๐—บ๐—ฒ๐—ฟ ๐—•๐—ฎ๐˜€๐—ฒ:
Many of these businesses employ Malaysians of all ethnic backgrounds and cater to diverse
customer bases. Alienating these businesses could inadvertently harm local employment and
consumer choice.
๐—ง๐—ผ๐˜‚๐—ฟ๐—ถ๐˜€๐—บ ๐—”๐—ฝ๐—ฝ๐—ฒ๐—ฎ๐—น:
Multilingual signage is essential for Malaysiaโ€™s tourism industry, as it ensures accessibility and
inclusivity for international visitors.
By allowing businesses the time and resources to comply, the government can demonstrate
empathy and a commitment to economic growth.
๐—”๐—ฑ๐—ฑ๐—ฟ๐—ฒ๐˜€๐˜€๐—ถ๐—ป๐—ด ๐—ฃ๐˜‚๐—ฏ๐—น๐—ถ๐—ฐ ๐—ฃ๐—ฒ๐—ฟ๐—ฐ๐—ฒ๐—ฝ๐˜๐—ถ๐—ผ๐—ป
The signboard issue has become a matter of national attention, risking unnecessary
polarization.
๐—ง๐—ผ ๐—บ๐—ถ๐˜๐—ถ๐—ด๐—ฎ๐˜๐—ฒ ๐˜๐—ต๐—ถ๐˜€:
๐—ฅ๐—ฒ๐—ณ๐—ฟ๐—ฎ๐—บ๐—ฒ ๐˜๐—ต๐—ฒ ๐—ก๐—ฎ๐—ฟ๐—ฟ๐—ฎ๐˜๐—ถ๐˜ƒ๐—ฒ:
Shift the focus from punitive measures to a shared national effort to uplift Bahasa Malaysia while
preserving cultural heritage.
๐—”๐˜ƒ๐—ผ๐—ถ๐—ฑ ๐—ฃ๐˜‚๐—ฏ๐—น๐—ถ๐—ฐ ๐—ฆ๐—ต๐—ฎ๐—บ๐—ถ๐—ป๐—ด:
Publicly tearing down signboards could create resentment and negative media coverage.
Instead, prioritize education and gradual improvement.
๐— ๐—ผ๐˜ƒ๐—ถ๐—ป๐—ด ๐—™๐—ผ๐—ฟ๐˜„๐—ฎ๐—ฟ๐—ฑ ๐˜„๐—ถ๐˜๐—ต ๐— ๐—ฒ๐—ฟ๐—ฐ๐˜† ๐—ฎ๐—ป๐—ฑ ๐—ฃ๐—ฟ๐—ฎ๐—ด๐—บ๐—ฎ๐˜๐—ถ๐˜€๐—บ
Malaysiaโ€™s strength lies in its unity amidst diversity. To uphold the Federal Constitution and
foster national harmony, the resolution of the signboard issue must balance:
๐Ÿญ. ๐—ฅ๐—ฒ๐˜€๐—ฝ๐—ฒ๐—ฐ๐˜ ๐—ณ๐—ผ๐—ฟ ๐—•๐—ฎ๐—ต๐—ฎ๐˜€๐—ฎ ๐— ๐—ฎ๐—น๐—ฎ๐˜†๐˜€๐—ถ๐—ฎ ๐—ฎ๐˜€ ๐˜๐—ต๐—ฒ ๐—ป๐—ฎ๐˜๐—ถ๐—ผ๐—ป๐—ฎ๐—น ๐—น๐—ฎ๐—ป๐—ด๐˜‚๐—ฎ๐—ด๐—ฒ ๐—ฎ๐—ป๐—ฑ ๐—ฎ ๐˜‚๐—ป๐—ถ๐—ณ๐˜†๐—ถ๐—ป๐—ด ๐˜€๐˜†๐—บ๐—ฏ๐—ผ๐—น.*
๐Ÿฎ. ๐—ฅ๐—ฒ๐—ฐ๐—ผ๐—ด๐—ป๐—ถ๐˜๐—ถ๐—ผ๐—ป ๐—ผ๐—ณ ๐— ๐˜‚๐—น๐˜๐—ถ๐—ฐ๐˜‚๐—น๐˜๐˜‚๐—ฟ๐—ฎ๐—น๐—ถ๐˜€๐—บ ๐—ฎ๐˜€ ๐—ฎ ๐—ฐ๐—ผ๐—ฟ๐—ป๐—ฒ๐—ฟ๐˜€๐˜๐—ผ๐—ป๐—ฒ ๐—ผ๐—ณ ๐— ๐—ฎ๐—น๐—ฎ๐˜†๐˜€๐—ถ๐—ฎโ€™๐˜€ ๐—ถ๐—ฑ๐—ฒ๐—ป๐˜๐—ถ๐˜๐˜†.*
๐Ÿฏ. ๐—ฆ๐˜‚๐—ฝ๐—ฝ๐—ผ๐—ฟ๐˜ ๐—ณ๐—ผ๐—ฟ ๐—˜๐—ฐ๐—ผ๐—ป๐—ผ๐—บ๐—ถ๐—ฐ ๐—ฆ๐˜‚๐˜€๐˜๐—ฎ๐—ถ๐—ป๐—ฎ๐—ฏ๐—ถ๐—น๐—ถ๐˜๐˜† ๐—ฏ๐˜† ๐—ฝ๐—ฟ๐—ผ๐˜๐—ฒ๐—ฐ๐˜๐—ถ๐—ป๐—ด ๐—ฏ๐˜‚๐˜€๐—ถ๐—ป๐—ฒ๐˜€๐˜€๐—ฒ๐˜€ ๐—ฎ๐—ป๐—ฑ ๐˜๐—ต๐—ฒ๐—ถ๐—ฟ ๐—ฐ๐—ผ๐—ป๐˜๐—ฟ๐—ถ๐—ฏ๐˜‚๐˜๐—ถ๐—ผ๐—ป๐˜€ ๐˜๐—ผ
๐˜๐—ต๐—ฒ ๐—ฒ๐—ฐ๐—ผ๐—ป๐—ผ๐—บ๐˜†.
This balanced approachโ€”rooted in dialogue, gradual implementation, and mutual respectโ€”will
uphold the Federal Constitution and reinforce Malaysiaโ€™s reputation as a harmonious and
inclusive nation. By showing mercy, fostering understanding, and encouraging cooperation, the
government can turn a contentious issue into an opportunity for unity and growth.
๐—ง๐—ฎ๐—ป ๐—ฆ๐—ฟ๐—ถ ๐—Ÿ๐—ฒ๐—ฒ ๐—ž๐—ถ๐—บ ๐—ฌ๐—ฒw